JAM/DIY.org
An education platform for kids to learn
the skills they don't get in school.
What is the best way to learn?
Role — Lead in UX & UI Design, Product Management, with contributions to Branding.
When I joined DIY.co, I took the reins of a budding product named JAM – an innovative educational platform designed to offer kids valuable skills often overlooked in traditional educational settings. Over my tenure, we embarked on a mission to refine and reimagine JAM's educational approach.
Initially, JAM guided kids through a predetermined, linear learning path. However, believing in the power of peer-to-peer learning and the importance of creative freedom, we transformed this journey into a more flexible, open-ended experience. Now, JAM encouraged and celebrated content creation, while also fostering a supportive environment for feedback among young learners.
The Insight
After studying how our courses could scale to teach kids of any age, I formed a hypothesis rooted in observational learning theory: witnessing an action or achievement multiple times can solidify understanding and intent, even before any formal instruction begins. This perspective informed our redesign, where we developed a sustainable loop of learning. Kids now not only absorbed knowledge from their peers but also, after completing their projects, took on the mantle of educators themselves, guiding and inspiring other Jammers on their learning journeys.
