Tools for Publishers
While I was at Shareaholic, the mission was all about giving publishers the tools they needed to get more eyes on their content. Shareaholic did this by providing trackable custom social buttons, related content tools for referals and analytics that brought it all together to make the world of Wordpress a lot more intuitave. All with a brand an tone that didn't take itself too seriously. It started with the frontsite, making it easy to explain what the tools did and how you could use them.
Before and After
Wordpress has a notoruily large learning curve becasue most of the capibility of the system is unlocked through make-shift plugins that a user has to download. I knew immediately that if we made a plugin with an intuitive first-class interface that users would not only unlock the power of the Shareaholic suite, but would understand the relationship to content in the abstract and favor the experience over competitors like AddThis and ShareThis.
Sweating the small stuff
The look may be full of gradients and dropshadows, but the ultimate purpose was always clarity, finding a balance between the styles someone was accustom to in the current iteration of Wordpress at the time, but felt decidedly fresh and modern was a challenge, but there were a lot of places for us to make it shine.
The Light of Day
While I was at Shareaholic, I got a chance to start working on a product for the company's platform that allows sites to monetize their content, and advertise with other businesses. It was announced alongside a round of funding. Since it was a completely new interface for the company, there wan an opportunity to have carte blanche with the new interface.
This is all around the same time the mobile first revolution was really starting to take hold, and heavily influenced my initial design. I'm still really excited by the possibility of the style within this interface, and I hope that you can be leveraged in the future. Its primary goals being to be both clean, responsive, and clear.
In the interest of honesty, the finished product may have been informed by these designs, but my contributions ended, and thus these probabally don't reflect the end results.
Try and Try again
I made the decision to share these images not because the project Was never completed and I need to talk about it, but rather because I feel like it gives interesting insight into my design process, with an emphasis on iteration.