BEAUTIFUL VIDEO MARKETING IN AN INSTANT.
What is the best way to learn?
At DIY.co, I worked on a web and mobile product called JAM. Over the course of a year, we iterated, and eventually wholesale redesigned the companies pedagogy. The app transformed from a linear path that kids would travel into a more open-ended experience that encouraged content creation, and feedback for their fellow Jammers along the way.
The redesign was driven by my hypothesis that showing an action performed or accomplished repeatedly would internalize a goal for someone before any formal instructions were issued. Creating a sustainable loop where kids would learn from their peers, and by completing their own projects, become teachers for others.